How Important is Photo Retouching? (5 Important reasons why you need An Image Retoucher.)
Image Retouching is basically the improvement of an existing natural image to an extraordinary and timeless picture filled with a lot of quality and beauty. Photo retouching can be likened to a lady on her natural look then being worked on by a Professional make-up artist, It brings out the total beauty and elegance in her. A beauty portrait, a fashion portrait, Commercial Photos, Event photographs, Wedding portraits, product images, family Photographs can be improved and recreated through image retouching which makes the pictures more beautiful and memorable.
Basically, when some little changes are made on an existing natural or RAW image with the help of some tools on editing software is known as photo editing.
AFTER BEFORE
Who is a Photo Retoucher?
Photo Retouchers are professionals who have mastered the use of specific editing softwares to perform their retouching skills on a variety of images to give it a much better look. They perform a lot of adjustments on images like color corrections, resizing of the images, photo restoration, Image quality improvements, color balance, skin retouching, skin blemishes removal, whitening of eyes and teeth etc.
They are paid experts who bring life into pictures, bring out the expected beauty and produce the quality image either for personal or promotional campaigns.
5 major importance of Photo Retouching
It brings out the uniqueness in the image:
Image retouching really helps improve an image from its natural look to a more better one. In the case of a portrait image, retouching can be used to separate the highlights from the shadow and also the skin from the textures which is majorly known as frequency separation. Skin retouching helps to remove the skin blemishes, smoothen the skin and also whiten the teeth or the eyes.
During the makeup session with the model, the makeup artist might forget to lay the lips with the right gloss accurately or probably forgot to apply some less important material on the model’s face, a professional retoucher can really try to adjust the necessary details. In a situation where the client’s or model’s hair is not well packed, a retoucher can readjust the hair very well.
Basically, you need to first identify what kind of retouching will add value to the frame. Then take a call on the technique. Old photos require a different kind of retouch.
Overall, a professional photo retoucher brings out the beauty and message the image is actually passing to the audience.
It helps to increase the quality of the picture:
One of the major reasons why image retouching is needed is to bring out the quality and improve the image appearance in the sight of the targeted audience. We all know the importance of visuals in today’s world, people are more interested to see and to read. A quality picture draws the heart of a potential viewer to an image and creates a very good impression on such a person’s site. Big brands hire image retouchers because they want their contents or marketing materials to be more attractive and presentable in the eyes of their potentials.
Basically, everyone loves to see a very beautiful image so this is one of important keys of a quality retouched image.
It increases Brand Awareness:
Let’s imagine a movie shot with a modern Sony mirrorless camera and the one shot with olden days Panasonic cassette cameras. Which one are you picking to watch first? It’s the new movie of course. It’s because the images are of high quality and also attention-grabbing. This really makes image retouching an important tool for branding, communicating and marketing objectives.
Photo retouching also helps to differentiate you from your other competitors, professional photo retouchers make use of varieties of photo editing softVwares and image editing techniques to give your pictures a distinct and special look from others. They help you to create a specific style which helps your customers to recall your brand anytime and establishes a particular presence which gives you a memorable authority in the sight of your potential audience.
It polishes and help sell out your products:
In terms of product photography, there are a lot of retouching adjustments that can be used to make the image more attractive to its potential buyers. It’s actually very easy to take the pictures of your image and upload on your ecommerce websites or social media apps but it attracts less sales when the image is dark and dull. A basic retouching job may include enhancements and improvements such as “erasing” scratches or traces of gum or brightening the images.. More complex retouching may include work such as enhancing stones in jewelry, giving definition to diamonds, making gold or silver shine, giving texture to leather, removing glare, and more.
Photo editing techniques make an image so attractive and encourage the targeted audience to make a purchase. Adjusting the brightness, color, quality and energy of your images will help to create a very great impression of the photos in the eyes of the customers. The service of a photo retoucher creates the best possible look for the image across all advertising and marketing platforms.
It enhances efficient social media engagements:
We all know that professional digital created images attract more social engagements than the ones created with non digital gadgets.
It really helps to improve the customer engagements on social media platforms especially the ones with tons of traffic which includes Facebook, Instagram, twitter, Pinterest and more. Better images with quality get the attention of your targeted audience and also make them take attention at your call.
Also, because an image looks favorable online doesn’t mean they will look the same on magazines, journals, fliers and billboards.
Choosing the right Photo retouching services is so important:
There are actually a whole lot of retouching services out there, but choosing the right image retoucher to work on your images and help your brand attain its goal is the most important thing. It’s also right choosing the best services that will make your promotional materials much appealing and attractive to your potential client is the main goal. When choosing a retouching service , you have to check on its credibility, portfolio, response rate, delivery time, quality of image and price of services.
Consider hiring a service of a retoucher who understands the importance of their clients’ available time. If you need your image as soon as possible, you have to acquire the service of a professional retoucher who will do the best job in the shortest period of time.
A perfectly edited image will successfully pass the desired message of your brand or company to your targeted audience. With photo retouching, the product and the brand will stick to your audience’s minds and encourage them to complete a purchase. It’s so important to employ professional image editing services that will help boost your business by greatly improving the online look of your product images, as well as your business image, in general.
Michael Kareem is a professional and certified High End Retoucher and UI designer with 5 years experience in photography and photo editing. He professionally makes use of Adobe Photoshop, Lightroom, capture one, fundi and other image editing software to do Image retouching, editing, color grading, etc.
He can work on your beauty portraits, fashion & lifestyle shoot, fine-art portraits, Aerial photographs, product photos, commercial portraits, etc.
He has worked with top notch photographers in which he really helped to deliver the best quality jobs for the brand marketing objectives and promotional campaigns which you will also desire for in the shortest period of time. His major quote is “ A client’s satisfaction should be the seller’s priority ”
To check out his beautiful and amazing portfolio, kindly click here
To order for his services and make enquiries, kindly click here
Instagram handle: www.instagram.com/kapturedbymsquare
Contact details: msquareretouchedme@gmail.com
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